International Marketing Software Development (IDMAPS)

US Postal Service(USPS)

HDM developed IDMAPS, a map-based, data visualization software, for the USPS / Universal Postal Union to help USPS customers determine international direct mail marketing strategies. IDMAPS combines extensive economic, consumer, government, infrastructure, financial, and cultural information into an easy to use information management tool. Customized tools include spider chart 'fingerprinting', benchmark analysis, and country profile development.